I’ve spent over a decade helping entrepreneurs build magnetic brands and profitable businesses that actually feel like them. From leaving home at 17 with nothing but a Country Road bag and a big dream to becoming one of Australia’s top brand strategists, it’s been a wild ride.

I’ve supported hundreds of businesses worldwide, built multiple brands of my own, and founded Inspired Founders — Australia’s premier network and start-up CLUB for multi-passionate creatives. I’m also a three-time AusMumpreneur Awards finalist and host of the podcast Inspired Founders featuring some of the worlds most inspiring entrepreneurs.

I’m not your average business coach. I’m your intuitive mentor, brand strategist, creative director, and best friend in business all in one. I blend potent strategy with energetics, embodiment, and unapologetic self-expression — so you’re not just building a business, you’re becoming the woman who can hold it.

See that? I’m more than just one thing — and I know you are too. My role is to help you bring all of you to the table, and turn that magic into a brand and business you’re obsessed with.